0>1 ESC 2034 OPEN CALL
For a decade or more I’ve been an Apple Inc. technology consumer. But at least for the last 29 years of my thirty years alive I’ve been eating apples too. The visual image of an apple will always be heavy in our consciousness, rumor has it Newton developed the theory of gravity thanks to an apple falling from a tree. It is also well said that an apple represents desire and tension besides supposedly being the element that created sin between Adam and Eve.
Untilted (2024) or Hang Loose Sweet Apple reflects how technology can be tested and in constant try outs by challenging its capacities, and constant analysis of how by itself (technology) is practically nothing without the persistence of human life challenging it and desiring the evolution and improvement of these tools that make our life sweet and somehow “easier”.
On the Left upper corner of almost every keyboard we find the escape button key, this character, when sent from the keyboard to a computer, often is interpreted by software as "stop", "cancel" or "exit". Unluckily the screen is just sitting there bare still in front of us while we are working in something or being consumed by social media or gaming, ¿what would happen if for once we could click the ESC key and turn things around?, get a real break, the screen turns over and you are not able to work anymore, just have a “ time out” send the screen for a real escaping situation, have a freshly made apple juice maybe.
Untilted (Hang Loose Sweet Apple) brings together distinct elements and physical possibilities of our daily life: gravity (as pulling down to earth force), apples in a video (food) and an iMac Desktop Computer hanging upside down held by some tie downs. These objects combined: the action of a computer not being placed correctly for its “common” use, the iMac projecting videos of falling apples bring to the spectator a precise interaction that they will surely remember a dialogue between technology and nature with the force of gravity between both.
I wonder if in 10 years from now if as a society we will have floating screens and devices that follow us and play videos and images of what we are thinking or what we want to say to others, or even provide for us what we want to eat, or have, just like a sweet apple.
https://youtu.be/4K1r1Cj3V4I
